Brand
Happy Smile
The brand slogan encompasses a design that represents the warm and gentle characteristics of the Hongseong residents and the pleasant and joyful living environment of the county based on the motifs of people, smiles and laughter.
Brand slogan Korean
Brand slogan English
Brand slogan Composite
Design Characteristics
Graphic Motif
The motifs for people, smiles and laughter were combined with hanja (Sino-Korean characters) for more fun and unique designs. It portrays the human-, eco- and culture-friendly Hongseong that's filled with joy and happiness in a pleasant and friendly manner. Three primary colors (red, blue and green) were used to represent the passion, prosperity and eco-friendliness of Hongseong-gun.
People
Laughter
Smile
Significance
The brand identity concept was derived from the present-day appearance of Hongseong-gun as well as its objectives, strategies and philosophy.
Beauty
- Hongseong is known for its splendid natural environment including the top 8 scenic spots.
- It represents the 8 scenic spots including Yongbongsan and Oseosan mountains, Namdanghang and Yeohajeong, etc.
Future Visions
- Leading the west coast with its infinite potential for development
- Emerging as the central city of the Yellow Sea region
Strategic Area
- Strategic point in the areas of politics, economy, culture, tourism and transportation
- Symbolizes Hongseong's geographical, cultural and historical status and role as the center of Naepo culture, cradle of loyalty, and home of Hanwoo beef, etc.